Heavily salt impregnated for a fast sink rate and the flexibility and flotation properties of the plastic material gives it more action than similar baits on the market. The “Zero” is also more durable than other plastic baits enabling you to catch more fish per bait. They're 3 times softer and as much as 30 times stronger than any other plastic bait ever made. Go ahead. Give the Strike King® Zero a shake, and see how much more fish-catching action it generates. Now stretch it out...farther...still farther. Imagine fishing with that bait - how many more hits you'll get. How much longer it'll last. Made from a proprietary Elaztech material.